Tugging at the Heartstrings
I wish I would have known before the Super Bowl came on that I would have needed a tissue box when this commercial came on. It was a 90 second commercial and I started crying about the 15 second mark. No joke. The image below was me the whole time during this ad. It also did not help that it was based on a true story of a Google employee's grandfather. (insert more tears when I found this out.)
This year during the Super Bowl there were many funny and heartfelt commercials. This year, Google told a very touching yet simple love story of an older man who wanted to keep the memory of his late wife alive.
Google's tear-inducing ad was intended to show you how tech an help you remember your loved one's after they are gone.
The ad was titled "Loretta," and throughout the commercial, it shows an elderly man telling his Google Assistant details he remembers about his wife. He talked about how much she hated his mustache and how she snorted when she laughed.
Google then would reply with "Ok, I'll remember that."
"At 85, to an audience of millions, he'll be making his film debut," Lorraine Twohill, Google's chief marketing officer, said in a statement. "We couldn't be happier for him."
Even after it aired on Super Bowl Sunday, it had over 9.6 million views on YouTube.
In order to get google to remember things, you just have to say "Hey Google, remember that (thing to remember)". For example you can say, "Hey Google, where are my keys?" and Google will tell you.
"Remember, Loretta loved going to Alaska and scallops," said the elderly man. "Remember, I'm the luckiest man in the world"
I feel like with this commercial, Google really out did themselves. I know so many people in the world could relate to wanting to keep the memory of their loved ones alive after they have passed on. I know whenever my Grandma passed away, my biggest fear was forgetting her memory or forgetting all the things we did together while I was growing up. I think that is exactly why I made such an emotional connection with the video. Twitter also took to the video the same way I did.
Google also at the end of 2019, announced that eligible existing Premium users could get a Google Home Mini while supplies last. This was a way to introduce households to a new way to listen to music. They also made it to where the Individual and Family plans with premium accounts and they added students with premium accounts to the mix also.